(c) 2010 - Win Google's Love: Increasing Website Traffic - Choosing a Domain Name
Tip 8: Keyword Domain Name
..............................................................................................................
Register a domain with keywords in it.
Google loves to find keywords in domain names. You'll get big SEO points if you can do this. For web designers, it means you have to determine your keywords before you begin to create your website.
Example:
Let's say you own a company named, Rootle's Computer Repair Shop in Austin, Texas. The people in Austin who are looking for computer repair probably won't be searching for Rootle's.
Which domain is better?
www.rootles.com
- or -
www.austin-computer-repair-shop.com
Go for the second domain! People will be searching for things like Computer Repair in Austin, Computer Repair Shop and Austin Computer Shop. Unless they already know about your company, they won't be looking for Rootle's.
Increase Traffic by Picking a Good Domain Name
Google looks for keywords in your domain name.