Increasing Website Traffic - Freshness Counts
(c) 2010 - Win Google's Love: Increasing Website Traffic - Freshness, Fresh Content
Tip 14: Fresh Ingredients. Fresh breath. Fresh Content.
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Get fresh: Fresh new content is a big plus!
Google spiders will re-index your site on a regular basis. Bigger sites are indexed several times a day, while smaller sites might only be indexed every few weeks. When Google spots new content, you can get a significant bump in the search engine rankings.
When possible link to the new content from your homepage, so the spiders find it easily. Why? Sometimes they'll only crawl through part of your site, and you don't want them to miss your new stuff.
Don't just do it for Google. Do it for your visitors too. People bookmark and return to sites that are updated regularly.
Increase Traffic - Stay Fresh
Keep your homepage full of new, fresh content.
21 Tips for Increasing Traffic to Your Site
Selling Your Soul